Identidade visual para marcas e empresas

COMMUNICATION

IDENTITY

POSITIONING

VISUAL IDENTITY FOR COMPANIES AND BRANDS

Branding work that puts your company one step ahead.

We develop a complete brandbook (brand identity manual) for companies that want to improve their digital positioning, strengthen their presence, and stand out in a competitive market.

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Complete visual identity

Everything created from scratch, aligned with your market, brand personality, and business goals.

Logo Design

Professional logo creation and its variations for different uses: light background, dark background, reduced version, and horizontal layout.

Color Palette

Carefully selected colors to reflect and communicate your brand’s personality.

Typography

Fonts that align with your brand, ensuring readability and consistent communication.

Graphic Elements

Creation of shapes, patterns, textures, and visual details that complement and strengthen the identity.

Icons & Standardization

Custom icon sets and usage guidelines to keep your visual content consistent and aligned.

Brand Guidelines

A complete document with identity usage rules: applications, spacing, colors, typography, and practical examples.

Professional Mockups

Brand applications presented in mockups such as business cards, packaging, websites, and social media.

Your brand needs to communicate professionalism from the first glance.

A strong brand opens doors, builds trust, and differentiates your business in seconds.

Having a professional visual identity is not just about aesthetics.
It is what makes your business be taken seriously, gain credibility, and stand out in an increasingly competitive market.

When your brand is clear, consistent, and well-structured, it communicates trust even before the customer gets to know your product or service.
And in the digital environment, that makes all the difference.

Why does this matter so much?

  • People decide in seconds whether they trust a brand or not.
  • Amateur visuals create insecurity and reduce conversions.
  • Inconsistent brands get confused and quickly forgotten.

Companies with a strong visual identity convey authority and professionalism.

In other words, a well-designed visual identity increases your brand’s perceived value and strengthens its digital positioning.

By investing in a professional visual identity, you ensure:

  • Greater credibility and immediate trust
  • Real differentiation from competitors
  • Consistent communication across all channels
  • Higher perceived value for your brand
  • A strong visual foundation for marketing campaigns
  • Brand recognition and memorability
  • Easier attraction of the right audience

In the end, a strong visual identity is not a luxury — it is strategy and investment. It prepares the ground for all your marketing efforts to perform better.

Materiais completo

Google Paid Traffic & Meta

Boost your sales with well-structured campaigns on Google Ads and social networks.
More qualified visitors. More customers. More results.

Website Development

Criamos sites profissionais, rápidos, seguros e otimizados para o Google, prontos para gerar confiança, performance e resultados reais para sua empresa.

Request your free quote.

Tell us what you need.

Nosso time de design vai garantir a identidade perfeita que representa a essência da sua marca.

Do you have any questions?

Asked Questions
Identity and Brand

Didn't find what you were looking for? Send us a message, we'd love to talk about your project.
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Visual identity is the set of elements that represent your brand, including logo, colors, typography, patterns, icons, and usage guidelines.
Having a professional visual identity helps build trust, strengthen your brand positioning, and stand out in a competitive market. Without it, your brand loses credibility and recognition.

The logo is just one element of your brand.
A complete visual identity includes the entire visual system that ensures consistency: color palette, fonts, graphic elements, patterns, icons, and a brand guidelines manual. This is what makes your company look professional across all channels such as websites, social media, printed materials, and marketing campaigns.

The timeline depends on the project’s complexity, but on average, a visual identity project takes between 30 and 40 days.
This period includes research, concept development, design creation, refinements, and final delivery of all materials.

We create a complete visual identity, including:

  • Primary logo and alternative versions

  • Color Palette

  • Typography

  • Graphic Elements

  • Patterns and icons

  • Professional Mockups

  • Brand Guidelines

  • Application guidelines
    Everything is created from scratch and aligned with your brand positioning.

Yes. LR3 Digital also provides full rebranding services, ideal for companies that already have a brand but need to modernize, reposition, or strengthen their visual presence.
We redesign the logo, adjust the color palette, refine typography, and develop a modern, professional visual identity aligned with your company’s current stage.

Absolutely. A professional visual identity improves campaign performance, increases perceived value, simplifies content creation, and strengthens brand recognition.
Marketing works much better when the visual foundation is consistent.

Yes. We deliver everything organized and ready to use: PDFs, PNGs, SVGs, files for print and digital use, plus a complete brand guidelines manual explaining how to apply each element correctly.

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